Friday, 2 March 2012



1.0 introduction

CIMB Group is one of Southeast Asia's leading universal banking groups.  They offer consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, our key operations are located in Malaysia, Singapore, Indonesia and Thailand. Today, CIMB Group is present in 8 out of the 10 ASEAN member countries, as well as offices in Hong Kong, London and New York. The Group is also a 19.99% shareholder in Bank of Yingkou, China. CIMB Group is home to over 40,000 employees located in 11 countries.  Their retail network of over 1,300 branches is the largest in the Southeast Asian region. On their Facebook, they always update about their promotion of new service that their provided. On the Facebook CIMB Malaysia, they like CIMB Singapore, CIMB Thai, CIMB Indonesia, CIMB Asia Pacific Classic, Malaysia, CIMB Group page.

      2.0 Body
         Based on my opinion, CIMB use Facebook are to be closer to their customer and to separate their new information easily. Nowadays, in everyday the user of internet are increasing therefore CIMB trust the people more prefer to access internet to get more information about them.
            If I am the sale and marketing manager, I can use Facebook to give information about new promotion or service. As a example, I can give feedback about the customer wallpost in the Facebook page. 

       3.0 Conclusion
           As the conclusion, CIMB Malaysia  is the one of bank in Malaysia that give good service and information to their customer. They also know how to use technology to make their services is the best among the other bank.

       4.0 Recommendation
           I think, CIMB Malaysia should attract more investor to their company by show the good attitude and performance of their service.The site more attractive and having huge number of follower from the above company is CIMB Malaysia which have 473 391 like the page, 5167 talk about them on Facebook  and  2257 followers were post on their page.


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