Friday, 2 March 2012



1.0 introduction

CIMB Group is one of Southeast Asia's leading universal banking groups.  They offer consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, our key operations are located in Malaysia, Singapore, Indonesia and Thailand. Today, CIMB Group is present in 8 out of the 10 ASEAN member countries, as well as offices in Hong Kong, London and New York. The Group is also a 19.99% shareholder in Bank of Yingkou, China. CIMB Group is home to over 40,000 employees located in 11 countries.  Their retail network of over 1,300 branches is the largest in the Southeast Asian region. On their Facebook, they always update about their promotion of new service that their provided. On the Facebook CIMB Malaysia, they like CIMB Singapore, CIMB Thai, CIMB Indonesia, CIMB Asia Pacific Classic, Malaysia, CIMB Group page.

      2.0 Body
         Based on my opinion, CIMB use Facebook are to be closer to their customer and to separate their new information easily. Nowadays, in everyday the user of internet are increasing therefore CIMB trust the people more prefer to access internet to get more information about them.
            If I am the sale and marketing manager, I can use Facebook to give information about new promotion or service. As a example, I can give feedback about the customer wallpost in the Facebook page. 

       3.0 Conclusion
           As the conclusion, CIMB Malaysia  is the one of bank in Malaysia that give good service and information to their customer. They also know how to use technology to make their services is the best among the other bank.

       4.0 Recommendation
           I think, CIMB Malaysia should attract more investor to their company by show the good attitude and performance of their service.The site more attractive and having huge number of follower from the above company is CIMB Malaysia which have 473 391 like the page, 5167 talk about them on Facebook  and  2257 followers were post on their page.




1.0 Introduction
Launched in January 1998, BonusLink is Malaysia's first premier consumer rewards programme. Today, nearly two-thirds of Malaysian urban households see real value in BonusLinkWhenever you pump petrol at Shell, shop at Parkson Departmental stores, charge your retail purchases to your MBF Cards or use the services of any other BonusLink Partners, you'll accumulate BonusLink Points that are redeemable for a wide range of free quality gifts. Rope your family members in to accelerate collection of BonusLink Points and redeem gifts faster. You don't even have to spend a single extra sen! Quality retailers, value-for-money, branded gifts; what a Bonus! They use Facebook as the interaction to give information such like promotion that there have.  They also like page of Shell Malaysia, iFamily, Time 2 Time Watches, Crazy For Cash, Caring Pharmacy Sunway Giza, Travel For All, Optimax - New Vision New Life!,Focus Point Vision Care Group, DiGi Telecommunications, Parkson,PetsMore.com

         2.0 Body
            Based on my opinion, Bonuslink is the one of company   that give many gift and promotion to their mambers.  In every purchase on the selected place, the mambers will get extra point. Then, when the point reach the amount that the mambers can reedem the best thing that BonusLink listed.
            If I am the sales and marketing manager, I will use facebook as the place to give information and give the feedback to the customer. In other way, it will make the relationship between customer and I closer. I will also answer all the question that the customer give in the Facebook.
        3.0 Conclusion  
            Simply charge your MBF Cards when you purchase anything at any of our Partners' outlets and collect MORE Points! You will collect 2 sets of Points from MBF Cards* and the other BonusLink Partner. You can also check the total amount of Points you collected in your BonusLink Points Summary and use them to redeem fabulous gifts for yourself and your loved ones! It's just that simple!

         4.0 Recommandation
            I think, BonusLink must do more promotion about their service because they lack of doing the promotion about theit company.


1.0 Introduction
    Limkokwing University is one of private university that   offers foundation, diploma and degree courses in architecture, business, information technology, graphic design, multimedia, animation, mass communication and fashion design. In the facebook, Limkokwing University of Creative Technology have likes of Limkokwing Palestinian Community (LPC)Ingrain 2011Enigma 2011دانشگاه لیم کوک وینگepiCentre @ Limkokwing Campus .International House MalaysiaThe Next GenerationWings RadioLimkokwing Dance ClubLimkokwing SwazilandSound And Music Design AcademyLimkokwing JakartaMagic of Limkokwing - The World in One Place (Radio show).

2.0 Body
    I think most of the university nowadays resort to social networking sites in order to remain seen because now that most student could afford thetechnology facility, so it is an best effective styles for university to introduce and promote  their services to produce brilliant graduates that themarket need.Besides, most people are able to choose a better university to gain a knowledgement and study
If  I am one of the Board of Director of Limkokwing University, the gain thai I get from having the Facebook are feedback and complaints from the students whether in Malaysia and other country about the services, course offered and management.

3.0 Conclusion
        As a conclusion, Limkokwing University offers foundation, diploma and degree courses in architecture, business, information technology, graphic design, multimedia, animation, mass communication and fashion design. It also use the power of technology to meet their students to share the information.



1.0 Introduction
  Established in 1875, Toshiba Corporation is a global high     technology product leader   with 315 major subsidiaries and affiliates worldwide. Since its initial launch of the T1100 notebook computer in 1985, Toshiba has recorded worldwide cumulative sales of more than 30,000,000 notebook computers as at December 2002. Today, Toshiba provides mobile computing solutions globally and continues to be the world's number one leader.In the facebook, Toshiba Notebook PC have likes of Toshiba PC MalaysiaToshiba Notebook ThailandToshiba PC Việt Nam,Qosmio GamingPala-chan & Friends and show their mission which is Leading Innovation.
      2.0  Body
           I think most of the companies nowadays resort to social networking sites in order to remain seen because now that most people could afford thetechnology facility at least one computer for a home, so it is an effective marketing styles for companies to introduce and promote  their companies products. Besides, most people are able to choose a better product that they need in their daily lives.
            If I as a sales and marketing manager of the Toshiba Notebook PC, I can increase my product sales based on demand of the consumer on this Facebookpage and improve the quality of my products if there are any complaints and feedback from users.so, it will create a long-term relationship between my companyand clients while providing satisfaction to them. I also can always update my product situation so that the consumers can always know and get more infomation about that.
     3.0 Conclusion
         As a conclusion, Toshiba provides mobile computing solutions globally and continues to be the world's number one leader and provides the business professional with all the tools necessary to get through the workday  .
     4.0 Recommendation
         As a company that always keeps abreast with technology, Toshiba shouldalways take care of business relationships with customers by organize competitionwhich offers prizes of their products so that more people are attracted to usetheir products and applying the best technology facilities.



1.0    Introduction
     As one of the leaders in the health and beauty retail industry. Watson also helping people to achieve their personal goals such as to look good feels great and has fun in life. Today, more than 200 Watson’s outlets can be found in every state throughout Peninsular Malaysia, Sabah and Sarawak. Watsons strives to bring the best in beauty and health products to consumers at affordable prices. A strong advocate of preventive care, Watsons has also enhanced its health platform with 28 pharmacies located within its key stores, offering services such as medication dispensing and review, health screening packages and counselling on smoking.

   2.0    Body
     Most of companies nowadays using the social networking such as faceboook and twitter to attract the people and make promotion about their company. The companies also want to update their latest news or event that the companies organize. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the Watson, I will gain a good review from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve Watson from other weakness.

   3.0    Conclusion
     As a conclusion, Watson engaging to the facebook because it will increase their number of consumer and sales, at the same time attracts people by promotion, competition and others.

    4.0    Recommendation
      On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell in Watson.



1  Introduction
      BESTA electronic dictionary was founded on 1991. BESTA electronic dictionary is product of Lead System (M) Sdn. Bhd.  Lead System (M) Sdn. Bhd. was established in Malaysia for designer BESTA electronic dictionary market in line with the mission to create a knowledgeable societyAfter reaching the age of 20 yearswith the spirit of "Lead" to produce research and development (&Dis worth, technological innovation and customer satisfaction, brand BESTAelectronic dictionary gives particular attention to the sales community in Malaysia.
2.   2  Body
      Most of companies nowadays using the social networking such as faceboook and twitter to attract the people and make promotion about their company. The companies also want to update their latest news or model of the BESTA electronic dictionary. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the BESTA electronic dictionary, I will gain a good review and idea from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve BESTA electronic dictionary from other weakness.

3.0 Conclusion
      As a conclusion, BESTA electronic dictionary engaging to the face book to show their promotion and latest model.

   4.0 Recommendation
      On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell.



1.0  Introduction
       TESCO was founded on 1919. Tesco is the world’s third         largest retailer with over 5,000 stores across 14 countries in Asia, Europe and North America. TESCO was employ over 490,000 people and serve millions of customers every week. The mission of TESCO is “Our core purpose is to create value for customers to earn their lifetime loyalty”. There are several things that found in TESCO website, such as the good comment and review from customer that satisfied to the services and also the competition such as club card competition and all the photo about TESCO.
2.0  Body
      Most of companies nowadays using the social networking such as faceboook to attract the people and make promotion about their company. The companies also want to update their latest news or event that the companies organize. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the TESCO, I will gain a good review from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve TESCO from other weakness.

3.0  Conclusion
       As a conclusion, TESCO engaging to the facebook because it will increase their number of consumer and attract people by promotion, competition and others.
4.0 Recommendation
      On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell in TESCO.
      


1.0    Introduction
     Sunway Pyramid is a distinctive retail landmark located in the heart of Bandar Sunway,Subang Jaya. It was opened in July 1997 as Malaysia’s first themed shopping and entertainment mall. The company overview is the shopping mall. The things that found in Sunway Pyramid their super deals package, birthday bash, sunway group careers and others.

2.0    Body
     Sunway pyramid resort to the social networking sites in order to remain seen to tell people about their company function so that people will know their company and it can increase their company’s profit. Besides that, if I am the sales and marketing of this company the gain the i get from having Facebook is the comment or feedback from the customers so that the company can increase their number of customers and the gain profit.

3.0    Conclusion
     As a conclusion, my own opinion for the main reasons why the Sunway Pyramid engaging in Facebook because it can give a lot information to their old or new customers about their company so that people will know about their good reputation and it will increase their profit.

4.0    Recommendation
     The idea that can improve the company is the company should make the contest  to their customers and give them a great prize for them in Facebook. The company also should update their latest information in facebook so that people will know them and then it is give a good reputation of their company


1.0  Introduction
    Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organizations. The group, which has expanded internationally, has the largest network among Malaysian banks over 2, 100 branches and offices in 17 countries,employing 42000 Maybankers and the serving over 21 million customers.
 In the Facebook,Maybank have the likes of Maybankcard,Maybank Investment and also Maybank Singapore.

2.0  Body
   Most company resort to social networking sites in order to remain seen because in    social networking it is easier to communication with their customers and social newtworking is one of site that getting famous nowadays. If I am the sales and marketing manager of Maybank the gain that I have in Facebook is the increasing of the customers through the like in Facebook and it is gain a good relationship with the customers.

3.0  Conclusion
  As the conclusion,the main reason for all those companies engaging the Facebook is people will know much better about the Maybank as there is the one of best bank in Malaysia and it is build a good relationship with their customers.

   4.0 Recommendation
   As a known bank in Malaysia, I suggest that Maybank should put their friend activity in the Facebook so that people will more close with them and show their package of the Maybank more details.Maybank also can give a loan to their customers with a lowest rate of interest


1.0 Introduction
      In August 1999, the Minister of Education invited  Multimedia Technology  Enhancement Operation Sdn.Bhd (METEOR), a consortium of 11 public universities in the country, to set up an open university. The move by the Minister led to the establishment of Open University Malaysia (OUM) in August 2000 followed by its official launching on 26 August 2002 by the then Prime Minister of Malaysia YAB Dato Seri Dr. Mahathir Mohamad.
      In Facebook, there a several picture that shows the activity of OUM activity such as     Tree Planting programme at the Paralympic Park at Taman Bukit Jalil, Kuala Lumpur and it is organised by Lanskap Malaysia and the Malaysia Paralympic Council. A part of that it also give their latest information to the people who are like their pages.

2.0 Body
      I think most of the companies nowadays resort to social networking sites in order to remain seen because nowadays peoples used social networking to search all the information that they want as it is easier to get the information from it.
      If I am one of the board of director of OUM, the gain that I get from having Facebook is feedback from the customers so that I can improve the weakness of the university. People can know all the activities of the OUM so it can get a attraction from them.

3.0 Conclusion
      As a conclusion, the main reason for all those companies engaging the Facebook is to get attraction from the people to know about their company. So that lot of people will continue their further study in OUM

4.0 Recommendation
      The OUM should up to date their new information so that people can know it faster and it also should introduce their university much better so there will get a good reputation.

Thursday, 12 January 2012

Hand-on-Skill

 STUDENTS enrolled in Nilai University College (Nilai UC)’s Diploma in Aircraft Maintenance Engineering not only learn in the classroom, but have the opportunity to apply their knowledge on a real aircraft at the institution’s very own hangar.

Soon, these students will have the option to further their knowledge in the field through a recently signed memorandum of understanding with the United Kingdom’s (UK) Kingston University and CAA International Ltd (CAAi), a subsidiary of the UK Civil Aviation Authority.
Nilai UC president Prof Emeritus Tengku Datuk Shamsul Bahrin said students would have the option of pursuing an engineering degree in Aircraft Maintenance through its partnership with Kingston.

Prof Emeritus Tengku Shamsul (right) exchanging documents with Dr Mason at the ceremony.
 
“Students who want to further their studies after the diploma will have the avenue to do so locally through a one-year top-up degree programme with Kingston.
“With the agreement, Kingston will also now be providing the notes for the diploma programme while CAAi will regulate the examinations throughout the course duration,” he said at the signing ceremony recently.
The degree programme with Kingston is scheduled to commence next January, together with additional options in helicopter maintenance and avionics.
Prof Emeritus Tengku Shamsul said Nilai UC, which had been running the diploma programme for the past three years, aims to produce trained professionals who meet international aviation standards.
“Although three years is not a long time, we have worked hard to ensure the programme was accredited and now we are pleased to team up with Kingston and CAAi to further enhance the programme.

Diploma in Aircraft Maintenance Engineering students working on an aircraft during a practical sesion.
 
“Industry acceptance is also important and we are lucky to have the support of nine industry partners — SR Aviations Ltd, Berjaya Air, Dnest Aviation Services, KLAS, GGIFA, Sabah Air, Subang General Aviation Sdn Bhd, Integrated Training and Services Aviation Academy and Systematic General Aviation Sdn Bhd,” he said.
Aircraft Maintenance department head M. Kunalan said the partnership also allowed students to obtain valuable feedback on their examination performance.
“It is important for the students to know how they fare in the examinations, and now they will be able to get feedback on their performance from the CAAi,” he said.
Also present at the ceremony were Kingston University engineering faculty dean Dr Peter Mason and CAAi training and examinations unit senior manager Matthew Margesson.

FSKTM Students Represented UPM in Imagine Cup

Three students from the Faculty of Computer Science and Information Technology (FSKTM), Universiti Putra Malaysia (UPM), were selected to represent UPM at the 2011 Malaysia Imagine Cup competition recently.


Image Name
Mohamad Najib Basery, The Green P
The FSKTM team is led by their mentors, Dr. Lili Nurliyana Abdullah, Dr. Razali Yaakob and Dr. Rohaya Latip.

Namely the Green P, they created the 'Botanic Sustainability Smart System', a web based software to identify the type of soil and suitable plants that can be planted with it.

A second year student in Bachelor of Computer Science (Computer Networks), Mohamad Najib said the idea to develop the software was drawn from the famine situation in Africa. Thus we are inspired to help them in identifying suitable crops for their land.

"It took us almost two months to develop this system as well as data collected from the Ministry of Agriculture and Agro-Based Industry (MOA), Institute for Research and Development Institute (MARDI) and assisted by Prof. Dr. Kamaruzaman Joseph from the Faculty of Forestry, "he said at the Malaysia 2011 Imagine Cup competition at the Pullman Hotel, Kuching.

In addition, the system is able to analyze the crop price index, which enables those involved in the agricultural industry to determine their budget in order to initiate agricultural projects.

Meanwhile, WASPending developed software that combines the teaching of general knowledge, science and math, and also a hero character as well as focused history for students aged 10 to 12 years old.

WASPending team leader, Wong Ching Yee said the system called 'Challenge the Difference "was developed in the form of games and educational software.

"I hope that this software will draw attention from the children’s education related industry," he said.

His friend, Tan Wee Chong, a final year student of Bachelor of Computer Science (Software Engineering) from The Frontiers said his group developed 'The 1 Cent Project' a micro donation system that integrates with telecommunication companies to further promote the culture of giving among students.

"Students can donate as low as one cent, and the use of the software can be promoted by the telecommunications company as a community service program (CSR).

"By using this system, users can select their donation to be distributed for non-governmental organizations (NGOs), the amount to be donated and the identification number and the data will be verified by the telecommunication companies after obtaining confirmation," he said.

The 2011 Imagine Cup is a technology competition between the students of the Institution of Higher Education in promoting solutions to global problems.

The competition aims to produce talented students in the world of software designers, programmers, game developers and digital media enthusiasts and simultaneously addressing issues related to humanitarian assistance, poverty, education, disease control, health, environment and global issues.

4G Internet service for UTM

By Ahmad Fairuz Othman
news@nst.com.my
2010/12/07

SKUDAI: Students and staff of Universiti Teknologi Malaysia (UTM) can now enjoy faster broadband speed with the introduction of 4G (fourth generation) mobile Internet services under a collaboration with YTL Communications Sdn Bhd.
UTM vice-chancellor Prof Datuk Dr Zaini Ujang said the service would benefit the university's 2,000 doctorate students, of whom 500 were in the computer science field.

"This is one of the biggest broadband facilities among public institutions of higher learning in the country. YTL Communications selected UTM based on our progress in providing quality broadband for our students and staff.


"We are among the first to have been signed up for this, and the first to receive it," said Zaini after the introduction of the 4G YES service at the Skudai campus here.


He said UTM, which was declared a research university by Prime Minister Datuk Seri Najib Razak in June, would also collaborate with YTL Communications to develop 4G content.


In June, UTM upgraded its broadband capacity to 425 mbps (megabyte per second).


He said the 4G facility was already up and running at its Skudai main campus and at the Jalan Semarak campus in Kuala Lumpur.


Zaini said with the introduction of YES 4G, the university would be able to reduce capital expenditure and costs at its facilities.


Meanwhile, YTL Communications executive director Yasmin Mahmood said six other universities would receive the YES 4G services.


They are Universiti Putra Malaysia, Universiti Malaya, Universiti Sains Malaysia, Kolej Tunku Abdul Rahman, Universiti Tunku Abdul Rahman and Universiti Teknologi Mara.


Yasmin said Universiti Kebangsaan Malaysia, Universiti Utara Malaysia and Universiti Pendidikan Sultan Idris would soon receive the services, pending internal approvals.


She said YTL was working towards a 80 per cent penetration rate in the country within the next several months, and was gearing up for its YES TV in October next year.


It currently has a 65 per cent penetration rate in Peninsular Malaysia.


She said the YES 4G would benefit students as its Internet speed was not only five times faster than 3G, it would also only cost a RM30 minimum monthly fee.
 
Url: http://e.nst.com.my/nst/articles/21fasb/Article/art_print

UTM spent RM500,000 on cyber protection

JOHOR BAHRU: The war against computer viruses does not come cheap. Universiti Teknologi Malaysia (UTM) has spent close to RM500,000 on cyber security protection.
The university also conducted a month long campaign on anti-virus awareness among its administration staff in April.
UTM Centre for ICT director Prof Zamri Mohamad said the campaign included the installation of hardware and software protection as well as updating the operating systems (OS).
“We also arranged for talks on healthy ICT lifestyle for our staff so that they realise it may not be safe to visit sites that are not secure,” he said, adding that the university currently had 10 servers alone for anti-virus protection which were updated daily.
The Star had reported on Thursday that the university had been facing a spate of virus attacks that targeted around 6,000 computers belonging to both the university and students.
Prof Zamri said the university also conducted demonstrations on how computers should be maintained and created a website, www.antivirus.utm.my, through the intranet system.
Students with their own personal computers have also been encouraged to obtain the anti-virus protection from the university free of charge.
UTM was also looking towards moving its entire software system from Windows to Open Source as there were fewer viruses created for it.
Prof Zamri said that with viruses and hackers getting increasingly sophisticated, the idea of owning a computer was not the same as owning a radio.
“It is more like owning a car as you need to learn how to operate it. You also need to constantly service and upgrade it,” he said.
According to him, UTM was considering the possibility of making its students and staff obtain a “licence” before they are allowed to use the computers on ca